The PEPR (PARFUMS EXQUIS • PRODIGES RARES) initiative is a key component of Senyokô's comprehensive branding strategy. This project involves collaborations with esteemed artists in niche fields, including musicians, dancers, photographers, illustrators, graphic designers, and film directors. Through these partnerships, Senyokô not only markets its luxury fragrance products but also showcases the artists' works to its international customer base through its extensive sales network. A portion of the brand's profits is allocated to these artists, fostering a mutually beneficial relationship. Simultaneously, Senyokô is committed to identifying and supporting emerging talents in the realms of fine arts and music, thereby endorsing their activities on a global scale.